Your landing page lists features. Your customer doesn't care about features.
They care about one thing: what changes for them.
People don't buy products, they buy transformations. From overweight to fit. From dumb to smart. From incompetent to competent.
— @jackbutcher
The Feature Trap
Vibe coders love features. They built them, so they list them. Authentication. Dark mode. API integrations. Real-time sync. The customer doesn't see a feature list — they see noise. What they need is one clear sentence about what life looks like after they use your product.
To improve your income, improve their outcome.
— @jackbutcher
Sell the After
Before your product: confused, slow, manual, expensive. After your product: clear, fast, automated, cheap. That's the transformation. Everything on your landing page should communicate this gap.
The most successful marketing tells people what they want to hear in a way they've never heard it before.
— @jackbutcher
The best marketing doesn't feel like marketing.
— @jackbutcher
Delete the feature list. Write the transformation. That's your product.
