No matter how much you like something or “scratching your own itch”, motivation is a luxury that comes and goes. Your mind will start to play tricks with you and question everything: Luckily, the rules have changed. I had stumbled upon a mystical black and white instagram-page. I clicked the link in bio, and discovered this mental goldmine.
The announcement of Build Once, Sell Twice felt like a lifeboat to save me from the sinking ship. Covid had destroyed the trial lawyer economy. It’s impossible to try cases when the courts are shut down. Nearly a year has passed now without a single trial in Dallas.
A year ago, I lost my dream job. In that dark moment, I started writing. Along the way, I met a publisher willing to take a risk on a first-time author. Today, my debut title, The Underdog Paradox, is an Amazon #1 Bestseller, in 10,000 bookstores, and 130+ countries.
I binged Build Once, Sell Twice in one sitting. I expected an online course that would teach me about building and selling. But it’s more than that. Build Once, Sell Twice is a mindset. A framework. An operating system for the 21st-century internet entrepreneur.