Build Once, Sell Twice
The Productization Playbook.
Package your expertise into digital products that work without you.
A digital curriculum that helps you identify your specific knowledge, take it to market, and divorce your time from your income.
I spent 10 years developing a skillset working in corporate advertising for Fortune 500 clients. I took those skills and built an agency business of my own, and after 2 decent years, I was so tired and frustrated at the inability to scale without selling more hours, taking on more work, or hiring more people, that I knew there must be a better way.
This is that better way.
Taught by Jack Butcher, Founder and CEO of Visualize Value.
This training breaks down the strategy and tactics I have used to scale the Visualize Value brand to $1,000,000/year of digital product revenue, over the course of 18 months.
This material will walk you through the process of productizing specialized knowledge in service of scaling your income, it is not a magic bullet and requires execution on your part.
This training is comprised of a series of videos, articles and example exercises, designed to balance theory and practice, strip away the fluff, and get you to take confident action.
Who is this for?
+ You have specialized knowledge
+ You generate results for your clients/customers
+ You are comfortable promoting yourself
+ You understand that results take time and effort
+ How to productize a service business
+ How to structure and build a digital training product
+ How to build a product-centric content strategy
+ How to leverage social platforms to scale
+ How to collect social proof
+ Developing a personal brand strategy