All change comes from leveraging the things that don’t change.
It sounds strange, but hear me out:
In the context of sales and marketing, understanding the patterns that have governed human psychology since the beginning of time is going to be more useful than trying to keep up with the nuances of a social media platform’s algorithm.
In the context of design and manufacturing, understanding the laws of the universe is going to be more useful than attempting to copy your competitors.
Here’s someone far more qualified than me to explain: